SEO is an ever changing concept. The definitions and methods of SEO keep changing, improving and dying. Some SEO methods that we choose can prove beneficial while many can lead to a negative impact also. One of the most important factor that affects our positive SEO is the quality of inbound links ie. backlinks to your site. Whenever the term ‘link building’ is discussed, quality is given preference instead of quantity. If there are 100s of links to your site from a spam site, then it creates a negative impact on your site’s SEO. But there are times when you can’t control which sites link to you. And here is when Google’s new disavow tool comes into play. With the disavow tool, you can submit the links of those web pages to Google which contain a link to your site that you do not want. After accessing your request, Google starts neglecting those links to your site while considering your backlinks. The disavow tool can be accessed here.
How to Disavow Links
The lines starting with # are considered as comments and neglected by Google. It is not necessary to add comments. You have to write each link in a seperate line as shown above.
Now submit this file to the disavow tool and let Google access your request and crawl to the sites. It can take weeks to come in action and Google also has the right to reject your appeal if they do not trust your appeal.
The disavow tools tells Google to neglect specific backlinks to your site. This tool can be very helpful if you have a lot of unwanted inbound links to your site from spam and low quality sites. But general use of this tool is not recommended by me because this tool is newly released and may contain faults. A few number of low quality inbound sites do not have a major impact on your SEO and reputation.
So go for the disavow tool only if you are sure that a large number of low quality inbound links to your site is causing a major negative impact on your site’s SEO and reputation. Or use it if you have been penalized due to low quality inbound links.