May
12
2013

3 Step Ladder To Publicize Your Blog And Drive Traffic To It

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Have you just started a new blog by any chance? Then you would be struggling to get your blog noticed, right?

I have said this fact earlier too and I will repeat it here that just creating a brand new blog doesn’t mean that strangers will start stumbling on your blog!

Unless you show your new blog to the world and promote it the proper way, you won’t be getting any eyeballs focused on your blog, no matter how unique and creative it is.

Blogging communities

I bet if you are struggling to get a few daily visitors to your new blog, it is solely because you didn’t pay attention to publicizing your blog. You are not aware of its importance and you don’t work on a blog promotion strategy- a proper strategy to be more precise.

What Is The Need To Promote My Blog? I Will Get Traffic From Google, Right?

No…

Getting traffic to your blog from search engines is something that takes a long time. And a really really long time sometimes. To get traffic from search engines, you need to rank high on them, and this requires at least some intermediate skills.

So don’t expect Google to flood your site right from the first week of starting your blog.

If you are building a blog from scratch, it would take at least a month or so for your blog to get indexed in popular search engines like Google and after that, some day you would start getting a few visitors to your blog from them.

And slowly and steady you would start getting lots of visitors from search engines. But never from the first day itself!

So what should I do to drive lots of traffic to my blog?

You need to plan an effective blogging strategy which starts right from publicizing your blog.

Here I will discuss my 3 step ladder that I used with this blog to drive traffic to it.

Ladder To Success

 

The first step to this ladder is…

Step 1: Spreading The Word About Your Blog

If you have just started a new blog, chances are that nobody would be aware of its existence. And as I said before, you CAN’T rely on search engines to bring the first few visitors to your blog.

The first step to driving lots of traffic is to bring small traffic. And you will be getting this first traffic from your online as well as offline friends.

Visit my blog

 

So the first step to drive traffic to your blog would be to publicize it. You must spread the word about your new blog to your online as well as offline friends.

Share about your latest blog on your social networks with your online friends and tell them to have a look at it. It would be better if you share about your new blog with some of your friends who are already bloggers and who would like to connect to your blog.

My case – I have a few blogger friends at Facebook and Google+, so when I started this blog, I requested them to have a look at it. Some of them liked my blog especially and now they are my regular readers. And at the same time I am their regular reader too!

I got about 10-50 of my first few daily visitors in this way.

Pro tip – Connect to other bloggers of the same niche on social networking sites specially Facebook and Google+. You can share about your new blog there and get your first few visitors easily. Just by sharing your latest blog posts, you can get little to much traffic to your blog right from the first day depending on your social presence.

[Don't Miss: I Have Just Started A New Blog - Now What To Do?]

Step 2: Social Publicity – Forcing The Same Visitors To Come Again!

Now that 100s of people know about your blog, you would like them to visit again and again and again. Right?

You want them to become your regular readers, right?

To make your first time visitors come again and again, you need to build a strong social presence. You need to inform your friends and other first time visitors whenever something new gets published at your blog.

Social networks

You can’t actually force your first timers to come back again but you can give them a solid reason to.

When I started getting some few visitors daily, I started focusing on giving them a reason to come again and a medium to connect to my blog.

That is how I got a few regular readers.

I made a Facebook and Google+ page for my blog and also started sharing my latest posts on twitter. As a result, those people who were interested in my blog’s content connected themselves to the social pages of my blog and then they would receive a notification whenever I posted something new at my blog.

One more method other than social networks is the use of email subcribtions.

I use feedburner to manage my email subscribers. They get an email delivered to their inbox about the latest updates of my blog.

Slowly and steadily, I was able to publicize my blog to a good extend and establish a small readership of 200-250 daily visitors.

Pro tip – Build and manage a Facebook,Google+, Twitter and Pinterest page for your blog. Also build an email list. Give your first visitors a medium and a reason to stay connected to your blog.

Step 3: Search Engine Publicity – Bringing new visitors from Search Engines… Time To Learn About SEO

After you start getting some daily visitors which mainly consist of your online friends and other bloggers, now is the time to start bringing some more traffic full of new visitors from… none other than… search engines!

Search engines like Google, Bing, Yahoo and many others can prove to be a major source of traffic for any growing blog.

But getting traffic from search engines is not that easy.. Remember, I would never say it is difficult either!

studying girl

You might know that those search engines are not handled solely by humans. Because with millions and millions of sites all over the internet, it is just impossible! So the major work of managing all those sites are done by bots (robots or you can say super computers).

They visit your site automatically, regularly and during each visit, they scan your content and decide whether it is good and informative or not. Not only content, but they also scan through your site’s design and layout to determine the quality of your website.

Now it might be easy to impress a human visitor with your good writing skills and important information, but to impress a search engine bot… you need to optimize your blog for them.

And this is what SEO – Search Engine Optimization is all about.

If you don’t have any idea about SEO and how to practice it, then don’t worry.Read this article which is all about the basics of SEO: What is SEO?

Pro tip – You can also read some e-books about ‘SEO and how to practice it’ to increase your knowledge of SEO.

Here comes the top of this ladder!

Now these 3 steps continue forever like an infinite loop.

How?

You get new visitors from search engines, you make them stay, you publicize your blog better, more visitors, again you make them stay connected…and so on.

Summary 

Let us have a quick look at what we discussed here.

Here is the 3 step ladder that I used to publicize my blog and to drive traffic to it.

I told about my blog to my friends and other bloggers – I made social profiles and an email list so that those friends stay connected – I used search engines to drive more traffic in the form of interested people to my blog and expand my blog’s readership.

How do you publicize your blog and drive traffic to it?

Which kind of strategy are you using to expand your blog’s readership? Any ladder similar to mine?

Do comment and share with us!

Image courtesy of FreeDigitalPhotos.net

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About the Author: Mahaveer Verma

Mahaveer Verma is the admin of Blogging Panorama. He is a student with great interest in blogging and technology. In this blog, he shares his knowledge about Blogging and SEO. Follow him on Google+

26 Comments+ Add Comment

  • Nice one mahaveer…..really liked it, i will now seriously have a look in promoting the site….
    really a great post!!!!!!!
    My recent post Features & Specs: HTC Desire SV

  • Thanks for your comment Karan :) I can see that you have started learning the basics of blogging, isn't it?

    Keep it up! And do visit again :)
    My recent post The Top Secret Recipe To Blog Like A Pro

  • Great work Mahaveer,,,,,,,

    Nice strategy , learn lot of things from here
    thnx for sharing

    Manoj Rawal

    My recent post How To Make Them Believe In Your Writing

  • Thanks for your comment Manoj :) Do visit again for more strategies!
    My recent post The Top Secret Recipe To Blog Like A Pro

  • I need to start up a newsletter. I haven't because my site is my personal site talking about my professional en devours but I really need to. Other than that, I pretty much do everything that you wrote about. Good post!

    What communities are you on Google Plus? I'd love to join!
    My recent post How Much Does A Music Video Production Cost?

  • A newsletter is really very important for every blog. Start one soon!

    Thanks for visiting :)
    My recent post The Top Secret Recipe To Blog Like A Pro

  • To drive traffic to a blog which should be natural or must come from search results. In order to do that we need to work on quality first and then comes the proper optimization.

    thanks

  • Yes, I am working on setting mine up right now. Thank you and no problem at all! Nice website. :)

  • Great post,

    Well spreading the word of our blog offline and online will be very beneficial to get some unique visitors and this can be done by going to bloggers meet.

    thanks
    My recent post You Don’t Have to be a Guru to Have Affiliates Marketing Your Product

  • Correct Mark! First comes quality and then optimization..

    Thanks for your comment :)
    My recent post The Top Secret Recipe To Blog Like A Pro

  • Yes a bloggers meet is also a good opportunity to discuss about your new blog.

    Thanks for your comment :)
    My recent post The Top Secret Recipe To Blog Like A Pro

  • When it comes to driving the traffic i believe seo is the main thing and then comes the social sharing of articles.

    All the mentioned tips are really helpful.

    thanks

  • Yes that's right that SEO helps in driving more traffic through search engines but the first few visitors come only through our social shares. That is what I tried to explain here.

    Thanks for your comment :)
    My recent post The Top Secret Recipe To Blog Like A Pro

  • Hi Mahaveer,

    I came to your blog through quicksprout.com and I liked your simple writing style and theme.

    If you could give some figures in your post, like how many visitors you are getting currently/or how many visitors you can drive in the first few months etc, people would find more value.

    What do you think?

    Sincerely,
    Rafi
    My recent post 50 Important Life Questions To Ask Oneself Before You Die!!

  • Hello Rafi!

    Thanks for your advice. I have added some figures in the post and will keep this thing in my mind from now on..

    Thanks for reading :)

  • I use about the same steps as you outlined. My blog is a month old and I've had just under 3000 views. My next step is to optimize for search engines in a more defined way and see what the next month has in store.

  • I agree with these points with you. It's better sharing in social media rather than waiting for the magic of search engine occurs. And it is not obvious that you can get huge number of visitors from search engines.

    So, if you have a social media connection that is good enough to show your products then this might be a great alternative for the search engines.
    My recent post Niche Selection – First Step to Blogging Profit

  • Go ahead and optimize your blog Denzil! I am sure with the correct optimizations, your next month would be successful in terms of traffic.

    Thanks for reading.
    My recent post Question By Every Beginner – What is SEO and How To Do It?

  • Thanks for reading and commenting Delwar :)
    My recent post Question By Every Beginner – What is SEO and How To Do It?

  • i agree with this getting traffic from google is very difficult in the starting ..publicity is the only way of getting traffic and intersting article…!!
    My recent post Blackberry to launch Blackberry Q10 in INDIA

  • SEO seem to be the most important part here.
    The first part where we ask our friends immediate relatives help initially,
    Liked the idea of connecting with same niche bloggers.

  • nice post mahaveer sir i recently start my website and now your tips are very help full to me thank you for share your information..

  • Nice tips!

    Please post more so we can continue learning.

    I am not following all of these to a tee…but I just started.

    I guess the first step to creating a great blog will be to actually enjoy writing blogs isn’t it? Because the effort : reward ratio is really pathetic (IMHO)

  • I agree that spreading the word offline is important in the infant stages of a new website/blog. I had a client list and when I began my blog this is where I got my first 100 visitors.
    Great article Mahaveer, and great tips. I appreciate the outlines and suggestions you give.
    Brian recently posted… A Turning PointMy Profile

  • this worked nice for me…social network drives nice traffic…
    Apoorv recently posted… 5 Reasons Why Startups FailMy Profile

  • Niche Article Mahaveer . Really at the start of the blogging career blogger must follow these steps . mostly we have to share blog post to social networking site to deliver traffic to blog

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